Bhutan has officially announced there will be no limit to the number of tourists allowed to visit the country, dispelling concerns about visitor restrictions. Carissa Nimah, Chief Marketing Officer of Bhutan Tourism, confirmed this in a recent statement, reaffirming Bhutan’s commitment to its “high value, low impact” tourism model. This news comes as international tourism is gaining momentum post-pandemic, with travelers eager to explore new destinations.
No Cap on Visitors: High Value, Low Impact Model
Bhutan, often regarded as an exclusive destination, is focused on attracting high-value tourists rather than large crowds. Nimah emphasized that Bhutan is not a mass tourism destination but one that welcomes visitors seeking an authentic and high-quality experience. The country aims to ensure that its tourism industry grows sustainably, protecting both its cultural heritage and pristine environment while offering visitors a meaningful experience.
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Sustainable Development Fee and Responsible Tourism
In line with its commitment to sustainability, Bhutan has implemented a Sustainable Development Fee (SDF) for tourists. International visitors are required to pay USD 100 per day, while Indian tourists pay INR 1,200 per day. This fee supports Bhutan’s ambitious sustainability goals, helping to fund environmental conservation efforts and infrastructure that benefits both tourists and local communities.
Despite the cost, tourism in Bhutan continues to thrive, especially as global interest in eco-tourism grows. Nimah also debunked the misconception that Bhutan limits the number of tourists, citing the 2019 figure of 350,000 visitors as evidence of the country’s capacity to handle large tourist numbers without compromising its sustainability principles.
A Half-Century of Tourism in Bhutan
This year marks a significant milestone as Bhutan celebrates 50 years since it first opened its doors to international tourists in 1974. Though tourism contributes less than 5% to Bhutan’s GDP, it plays an essential role in the country’s development by creating jobs and supporting the local economy. Indian travelers make up the majority of visitors, followed closely by tourists from the United States and the United Kingdom.
Encouraging Repeat Visits: Beyond Popular Destinations
One of Bhutan Tourism’s key goals is to encourage repeat visitors. According to Nimah, many travelers see Bhutan as a once-in-a-lifetime destination, but the country offers far more than its popular sites like Paro, Thimphu, and Punakha. She encourages visitors to explore lesser-known destinations and experience Bhutan’s rich diversity, from remote villages to untrodden trekking paths and hidden monasteries.
Bhutan: A Global Leader in Eco-Tourism
Bhutan is the world’s first carbon-negative country, an achievement that highlights its dedication to sustainability. With its well-preserved natural beauty, vibrant culture, and unique adventure tourism opportunities, Bhutan remains a top destination for eco-conscious travelers. Whether it’s hiking the ancient trekking routes, indulging in its distinctive cuisine, or immersing oneself in local traditions, Bhutan offers something for every type of traveler.
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