Boosting Tourism in Himachal Pradesh: A New Policy to Promote Lesser-Known Places

Siyali Mahadev Temple Manali Himachal

Tourism plays a significant role in the economic growth of any region. In an effort to boost tourism in the state, the government of Himachal Pradesh is considering framing a new tourism policy that aims to promote lesser-known places within the state.

This policy is expected to attract more visitors and showcase the diverse attractions Himachal Pradesh has to offer. Recently, Chief Minister Thakur Sukhvinder Singh Sukhu reviewed several projects that are aimed at developing Kangra district as the tourism capital of the state.

Developing Infrastructure for Tourism

To enhance the tourism potential of Himachal Pradesh, the government has identified various projects to be undertaken. These projects include the development of a roller skating rink in Sakoh, a golf course in Paragpur, a high-end resort in Menjha, a tourism village in Nagrota, and an Aero City in Kangra. These initiatives will provide visitors with a range of recreational activities and world-class amenities. The government believes that these developments will help in attracting more tourists and creating employment opportunities for the local population.

Furthermore, the government plans to set up a theme-based satellite village at Naura Khad in Nagrota, located in the picturesque Kangra district. This village will offer a unique experience to visitors, showcasing the rich culture, heritage, and traditions of the region. It will serve as a platform for artisans and local communities to exhibit their craftsmanship and promote sustainable tourism.

Enhancing Connectivity

Connectivity is crucial for the growth of tourism in any region. The government of Himachal Pradesh recognizes this and is actively working towards improving the connectivity of the state with the rest of the country. Chief Minister Sukhvinder Singh Sukhu highlighted the ongoing efforts to expand the Kangra airport, construct a greenfield airport in Nagchala, Mandi district, and build new heliports in the state.

In the first phase, nine heliports are being constructed at strategic locations across the state, including Jaskot in Hamirpur district, Rakkar and Palampur in Kangra district, Sultanpur in Chamba district, Manali in Kullu district, Jispa, Sissu, and Rangrik in Lahaul-Spiti district, and Sharbo in Kinnaur district. These heliports will provide convenient access to various tourist destinations, especially in the remote and scenic areas of Himachal Pradesh. The remaining seven heliports will be constructed in the second phase, further enhancing connectivity.

Read also: Must-Visit Places in Himachal Pradesh in October

Vision for the Future

The government of Himachal Pradesh has set ambitious targets to increase tourist influx within the state. Chief Minister Sukhvinder Singh Sukhu stated that the government aims to attract five crore tourists within the next five years, as compared to the current three crore visitors. To achieve this goal, the tourism department has been entrusted with the task of devising a mechanism to accurately collect visitor data.

The government recognizes the importance of data-driven decision-making in planning and implementing tourism-related initiatives. By collecting accurate and comprehensive visitor data, the government will be able to identify trends, analyze visitor preferences, and tailor its offerings to meet the evolving demands of tourists.

Conclusion

The government of Himachal Pradesh’s initiative to frame a new tourism policy focused on promoting lesser-known places within the state is a significant step towards boosting tourism. With the development of infrastructure, enhancement of connectivity, and a data-driven approach, Himachal Pradesh aims to attract a larger number of tourists and provide them with memorable experiences. By showcasing the hidden gems of the state, Himachal Pradesh is poised to become a preferred destination for travelers seeking natural beauty, cultural richness, and adventure.

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FAQs (Frequently Asked Questions)

What is the objective of the new tourism policy in Himachal Pradesh?

The objective of the new tourism policy is to promote lesser-known places within Himachal Pradesh and attract more tourists to the state.

What are some of the projects planned for tourism development in Kangra district?

The projects include a roller skating rink in Sakoh, a golf course in Paragpur, a high-end resort in Menjha, a tourism village in Nagrota, and an Aero City in Kangra.

How is the government working to enhance connectivity for tourists in Himachal Pradesh?

The government is expanding the Kangra airport, constructing a greenfield airport in Nagchala, Mandi district, and building new heliports at strategic locations across the state.

What is the target for tourist influx in Himachal Pradesh in the next five years?

The government aims to increase the number of tourists from three crore to five crore within the next five years.

Why is accurate visitor data collection important for the tourism department?

Accurate visitor data collection helps the government understand visitor preferences, identify trends, and make data-driven decisions to enhance the overall tourism experience.

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