Meghalaya, a state renowned for its breathtaking landscapes, is witnessing a significant upswing in its tourism sector. Cyril VD Diengdoh, the Tourism Director, announced at the International Tourism Mart that the industry is expected to burgeon to Rs 12,000 crore, with annual tourist numbers reaching 20 lakh by 2028. This projection sets an ambitious yet achievable target for Meghalaya’s tourism growth.
Meghalaya’s Tourism Valuation:
In 2022, Meghalaya’s tourism was valued at Rs 1,600 crore. The state government anticipates a steady growth rate of 10 percent annually from 2024 onwards. This growth is a testament to the state’s evolving appeal as a travel destination and the ongoing efforts to boost its tourism infrastructure and services.
Government Initiatives:
The state government is actively working to fuel this growth by incentivizing tourism-related investments. These initiatives aim to make Meghalaya an attractive destination for entrepreneurs, thereby enhancing the state’s tourism offerings and infrastructure.
Growth Projections:
By 2028, Cyril projects the tourism industry in Meghalaya to reach a valuation of Rs 12,000 crore or USD 1.5 billion. He anticipates the state’s pristine environment and pleasant climate to attract 2 million (20 lakh) tourists annually, marking a significant increase from current levels.
Past and Future Trends:
The past decade has seen a near doubling in the state’s annual tourist footfall, rising from 6.9 lakh in 2013 to 12.7 lakh in recent years. This trend underscores Meghalaya’s growing popularity as a tourist destination.
Domestic and International Visitors:
Meghalaya’s tourism appeal spans both domestic and international visitors. While most domestic tourists hail from neighboring states like Assam and West Bengal, the state has also seen a notable influx of international tourists, particularly from Bangladesh, accounting for 79 percent of its international visitors.
Impact of COVID-19: How Did the Pandemic Affect Tourism?
The COVID-19 pandemic dealt a harsh blow to the tourism sector, with Meghalaya experiencing a significant drop in visitor numbers in 2020 and 2021. However, the industry has shown resilience and signs of recovery, adapting to the new normal and regaining its growth trajectory.
Conclusion:
This burgeoning growth in Meghalaya’s tourism sector is not just significant in terms of economic value. It represents a broader impact on the state’s development, highlighting its potential as a major tourist destination in India. The anticipated growth will not only boost the local economy but also showcase Meghalaya’s rich cultural heritage and natural beauty, making it a key player in India’s tourism landscape.
For more information about our Meghalaya trip, we highly recommend reading our other blog.
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