In a remarkable achievement, Rajasthan has clinched the seventh position in the latest tourism rankings, reflecting the state’s burgeoning appeal as a top travel destination. Witnessing a surge in both national and international visitors, the state’s tourism numbers have impressively crossed the 100 million mark by September 2023. This significant uptick not only indicates a robust recovery from the pre-Covid era but also underscores Rajasthan’s enduring allure.
Strategic Initiatives Fueling the Growth
Rajasthan’s leap from the 11th to the 7th spot in the 2023 tourism rankings, both nationally and internationally, can be attributed to a slew of astute tourism policies. A standout initiative that played a pivotal role in this ascent was the state’s focus on airport branding to captivate international tourists. Rajasthan Tourism made its mark at 289 strategic locations across 18 major airports in India, encompassing key cities like Jaipur, Delhi, and Mumbai.
But the state’s promotional endeavors weren’t confined to the skies. In a bid to tap into diverse traveler segments, Rajasthan Tourism extended its branding campaigns to metro trains in bustling cities such as Kolkata, Lucknow, Chennai, and Hyderabad. This outreach was further amplified by advertising on prominent train routes, with campaigns gracing the LCD and LED screens of trains like Ahmedabad-Mumbai, Jaipur-Delhi, and Shatabdi Secunderabad-Pune.
Harnessing the Power of Multimedia
Rajasthan’s tourism success story is also intertwined with its adept use of multimedia platforms. Promotional films showcasing the state’s rich heritage and vibrant culture were screened across 1,000 multiplexes and cinema halls in 24 major cities, casting a spell on audiences and igniting their wanderlust.
Digital Dominance: Connecting with the Global Audience
In today’s digital age, a strong online presence is indispensable, and Rajasthan Tourism has left no stone unturned in this domain. Their social media metrics are a testament to their digital prowess. With a staggering 13.6 million impressions on their official Instagram account, 6 million on Facebook, and 3.5 million across other platforms, Rajasthan Tourism has effectively harnessed the power of digital platforms to engage and enthrall a global audience.
In Conclusion
Rajasthan’s ascendancy in the tourism rankings is not just a testament to its timeless beauty and rich cultural tapestry, but also to the visionary strategies and relentless efforts of its tourism department. As the state continues to charm visitors with its majestic forts, vibrant festivals, and unparalleled hospitality, it stands as a shining beacon in the world of travel and tourism. Join us at Tusk Travel as we explore the myriad wonders of Rajasthan, crafting memories that echo the melodies of this enchanting land.
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